If you’re a avid beauty fan on TikTok then you’ve probably heard of the high, medium and low contrast makeup trend. The idea behind the contrast makeup trend is to achieve flawless makeup by finding your perfect contract level. If you search TikTok it’s full of high, low and medium contrast makeup looks but what does it actually all mean? And how do you know which one is right for you?

So, What Is Contrast in Makeup?

In the world of makeup, “contrast” refers to the difference between your natural features—your hair, skin, and eye colour. Depending on how much contrast you naturally have, certain makeup shades and techniques will suit you better than others. If you’re unsure, here’s a quick overview of the contrast level definitions:

• High contrast: Strong differences between hair, skin, and eye colour

• Medium contrast: Moderate differences between these features

• Low contrast: Subtle differences; everything blends harmoniously

Your natural contrast level is the key to figuring out what makeup will pop against your features or, alternatively, what will give you that soft, blended look. So, let’s break down each type of contrast and figure out what will work best for you.

How to Identify Your Contrast Level

Now that we’ve covered the basics, let’s help you figure out your own contrast level!

Examine your natural features: stand in front of a mirror with good natural light and look at the differences between your hair, eyes, and skin tone.

1. Are there strong contrasts (like dark hair with very light skin)?

2. Are there moderate differences?

3. Or do all your features blend harmoniously?

Consider photos: Sometimes it’s easier to spot contrast in photos. A selfie with natural lighting can show you how much or how little contrast you have.

Play with colours: try swiping on a bold red lipstick and see how it looks. If it pops dramatically, you’re likely high contrast. If it stands out but doesn’t overpower, you’re probably medium contrast. If it feels too intense, you might be low contrast.

Get a second opinion: if you’re still not sure, ask a friend for their input, visit a makeup artist, or alternatively use the makeup contrast level filter on TikTok!

High Contrast

If you have a striking contrast between your hair, skin, and eyes, you’re probably high contrast. This is the most “dramatic” type of contrast and often includes people with dark hair and light skin, or someone with very light hair and darker skin tones. Classic examples? Think of the Snow White look—black hair, porcelain skin, bright red lips—or someone with striking blond hair and deep brown eyes.

Makeup tips for high contrast:

• Bold colours: those with high-contrast can pull off bold colours with very little effort. Bright reds, deep berry shades, and rich jewel tones (like emerald and sapphire) will look amazing.

• Defined features: black eyeliner, strong brows, and contrasting eyeshadows (like black or navy) will work well on those with high contrast features. Don’t be afraid to add sharp contours or defined highlights too.

• Play with light and dark: smoky eyes, sharp winged liner, or bold lip colours all enhance a high-contrast look.

Medium Contrast

If you have a moderate difference between your hair, skin, and eye colour, you fall into the medium contrast category. Think brown hair with medium-tone skin and hazel eyes or blond hair with light to medium skin tones. This is the “in-between” zone where you can get away with experimenting while still having enough contrast to work with bolder shades if you’d like.

Makeup tips for medium contrast:

• Soft or mid-tone colours: mid-tone pinks, corals, mauves, or dusty rose shades look fantastic on those with medium contrast features.

• Balance boldness: darker or brighter shades can still look good with medium contrast complexions, but make sure to balance them with neutral elements. For example, a soft smoky eye with a nude lip or a bold lip with a more neutral eye.

• Versatility: feel free to experiment! You can play with colour intensity without going too bold, as your natural contrast level allows you to swing either way.

Low Contrast

Low contrast means that there isn’t much difference between your hair, skin, and eye colours. People in this category tend to have fair hair, light eyes, and light skin, or darker skin with darker hair and eyes. Your look is naturally soft and harmonious, and that gentleness can be stunning when matched with the right makeup style.

Makeup tips for low contrast:

• Stick to soft, muted tones: think soft pinks, beiges, pastels, and taupes. These shades enhance your natural beauty without overpowering it.

• Avoid harsh lines: heavy eyeliner or deep contours can look harsh, so go for softer, more blended lines.

• Focus on subtle enhancements: Glossy lips, a light blush, and gentle highlights add just the right amount of pop without breaking the harmony of your natural look.

Embrace Your Contrast!

Contrast is a fantastic tool to help you find the makeup styles that naturally enhance your beauty. Whether you’re high contrast with a dramatic flair or low contrast with a soft, blended beauty, there’s no “right” or “wrong” here - just what makes you feel confident and comfortable.

So next time you’re choosing between a bold red lipstick or a soft nude gloss, consider your contrast level and let it guide you. But remember, makeup is all about self-expression! At the end of the day, if you love a look, wear it with confidence, and you’ll shine no matter your contrast level.

Now, go experiment and have fun - the makeup mirror awaits!