Bye Felicia! Blogger Discusses The Magazine That Was

Did anyone see the serious shade Vogue threw at bloggers over Milan fashion week?

Even if you didn't, I did and I'd just like to congratulate Vogue on living up to their holier than thou name and proceeding to insinuate that they are both timeless and timely when it comes to the fashion industry. 

The fashion industry is huge with so many different platforms that you can use to boost your career. It's full of opportunities and being the creative and artistic world it is the boundaries are always being pushed. 

But now the fashion world is on the brink of change which is the best thing about this industry. Whether it's for better or worst, it's always going to be progressive industry to work in and to be a part of. So for those of you who get stuck in the past or hold conservative, static views of the industry, unfortunately you're going to be left behind. 


Vogue kicked off in the fashion world around 1892 as a weekly newspaper in the US founded by Arthur Turnure. It was a magnificent beginning to a energised publication. With very few exceptions, all of the most stereotypical fashion slaves who couldn't make up their own minds when it came to style purchased it and Vogue seemed determined to present a bland, predictable catalogue of fashion. However, times have changed: Vogue now not only highlight fashion, they also critique the fashion world and it's growth. 

It is indeed an incredibly tricky business, but Vogue must be complimented on their defiance. As the years have passed, the strain of trying to produce a cutting edge fashion magazine has proved more difficult, especially as fashion magazine readership is forever decreasing. Last year alone Vogue's circulation decreased by 2.6% diluting Vogue's reputation as the epitome of fashion. It was a defining moment (Note to Vogue editors who are clinging on to the publication that once was: please stop. Find another business. You are heralding the death of fashion journalism). 

In addition to this, Vogue criticising the fashion industry's growth, with the added aggression of attacks on other fashion professionals livelihoods, is horrible, but most of all pathetic. When you watch how many times the desperate troll up and down fashion events upholding a Regina George attitude, in the hopes of regaining their own self-confidence by tearing somebody else's down.    

Am I allowed to admit that I did a little fist pump when, the other day, one of my blogger girlfriends said she also thought Vogue was past it? What I find funny is that we even call the editors of Vogue "fashion journalists" as few of them even do that anymore.

Rather than writing about fashion or celebrating the change and progression of the fashion industry, it seems to be all about crushing others ambitions, making petty comments and playing host to the green eyed monster. It's all pretty embarrassing- even more so when you consider what else is going on in the world (like Angelina Jolie and Brad Pitt's divorce, right Vogue culture section? It's not as if there's a presidential election around the corner, which you haven't talked about properly since May).

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